Tuesday, March 16, 2010

OK Go's Amazing Viral Videos

Surely you've seen it by now. The band OK Go has released the official video for their song "This Too Shall Pass," and it is cropping up everywhere in the InterWebs. Including here:

What can I say? I'm a sucker for anything involving Rube Goldberg machines. Few things tug harder at the heartstrings of my Inner Geek. And for more rampant geekiness, Wired.com has an article on the making of this video, complete with behind the scenes footage.

However, I should point out that this is not the first video from this group to go viral with this very song. There is a previous unofficial video, made with the help of the Notre Dame Marching Band. (Alas, embedding of that video is disabled at the request of the band's label, EMI, one of many bones of contention which brought OK Go to the decision to part ways with EMI.)  As with the Rube Goldberg video, this one is shot in a continuous take. And this one is a Band Geek's delight.

But wait, there is more. OK Go had an even earlier video go viral (albeit not to the same degree), with the video for their song "Here It Goes Again."  The novelty here? The band performs a choreographed dance on treadmills....

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